Amy HallCharee Magazine

As we find ourselves peeling off our summer clothes in search of winter warmers; hand-crafted knitwear queen, Amy Hall launches her Autumn/ Winter 2012 collection, the fourth to follow the success of previous collections. The East- London based designer’s inspiration for each collection changes every season. Her current line is inspired by Inuit and indigenous fishing cultures. The collection includes the Akiak gilet, the Nanuq jacket, and the Kulitak long coat, inspired by the heavy furs traditionally worn by the Inuit people. The resulting garments use striking, dramatic textured and voluminous knits that create a sculptural quality. Amy said:
I wanted to explore how subsistence and survival in nature relates to beauty and form. For example, the use of furs to protect hunters or the adoption of diamond patterns in traditional fishing jumpers to symbolise success.

The collection also includes a belt, the designer’s first foray into non-knitted accessories, which provides a tougher element to the knitted jackets and coats. Lighter separates are also incorporated. Tops and dresses for layering or wearing between seasons, as well as a body-skimming ribbed pencil skirt.

Every season I have a couple of pieces I wear to death. This season I’ve been wearing my mohair t-shirts (Chu & Aput) and as soon as the temperature drops, I won’t be taking the Yakone pencil skirt off! “One item that comes out time and again is my best selling Willow cardigan from AW11. It’s so versatile, it looks great with everything and I always feel fantastic in it.

The brand ethos is to challenge preconceptions about handmade knitwear while creating wearable pieces to make women look and feel beautiful. The collection caters for women aged 25-65 who have a strong sense of style, are sure of themselves and not too shy to try something new. While a lot of Amy Hall’s pieces will suit a younger audience, a lot of the more classic pieces are attracting women in their 50s & 60s who are after something unique that will last. The handmade garments made in Dalston, London are described as timeless and strong without neglecting wearability and femininity. The whole collection is available online at:  http://www.amy-hall.co.uk/. A selection of pieces are available from Wolf & Badger, in Notting Hill, Mayfair and online at: http://www.wolfandbadger.com/shop/designers/amy-hall/.

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