Benefit Cosmetics launches first ever app

Benefit Cosmetics has released its debut iPhone app in time for Christmas. Themed appropriately for the gifting season, the new Wishlist app enables fans of the quirky beauty brand to compile their coveted make-up items in one place. Once a Wishlist is complete with your favourite Bene-products, it can be shared with family and friends, distributed across social media channels or emailed. Charlie Darton Ecommerce & Digital Manager Benefit Cosmetics UK & Ireland, said: “Benefit along with Engine Creative have brought the fun, interactive experience that our customers experience on counter, in our boutiques and online, and translated it onto our first iPhone app. We strive to give our customers a great, exciting way to shop wherever they are! Our 521,000 Facebook fans can interact with the accompanying Facebook app directly off our fan page, we know our fans value quirky but functional Benefit content!”

www.benefitcosmetics.co.uk

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