Classic, chic, clean are three words that spring to mind when describing Chicca Lualdi BeenQueen’s line.
After ten years experiences in the fashion business through collaborations with several important Italian brands sees Chicca’s collection blending the essential, minimalist look with inspiration from the sixties and hints taken from contemporary arts by Japanese architect, Toyo Ito and his geometries.
Clean cuts and lines, enriched by the use of matching fabrics, often cause the material to appear as though they are melting together, giving them a tri-dimensional look to the garments.
The line also embraces embroideries that shower light onto the fabrics, mirroring the delicate and femininity of the line.
The designer, whose adventure started after dedicated studies between Milan and New York, introduces sheepskins and light furs are also showcased in the winter line, appealing to those who want to wrap up warm but stay glamorous throughout the chilly months ahead.
Dark colours are paired with feminine caramels, pinks and whites, maintaining the preciousness the line endorses.
The line is an understated and modern fashion choice of uniqueness, trying not to comply with commercial trends whilst maintaining inspiration from a new vision of femininity, never aggressive or eccentric. Chicca targets confident women with personality, free from convention who is not “brand addicted” but chooses her own clothes because she is able to appreciate their creative and sartorial value, the details, and shares its taste and identity.