Fudge collaborates with photographer Rankin


In celebration of hair, in all its form, hair brand Fudge has teamed up with photographer and film maker Rankin to produce a series of videos featuring every style, colour and length of hair. The videos, which were shot in a single day and released in real time, mark the official launch of the brand’s new Lookbook and website Fudge.com. Celebrities including radio DJ and presenter, Gemma Cairney, artist Molly Parkin and Princess Julia feature alongside a group of men and women aged between 18 and 80, who were plucked from the street to star in the film. Embodying an attitude that is bold, confident and individual, the film’s cast was selected as they embody the brand’s ethos and outlook. The full length feature is available to view at Fudge.com. A catalogue of hair styles can be browsed via the new Lookbook, which also gives users the ability to create their own online scrapbook of ideas by uploading personal photos and saving favourite looks. Each bespoke collection can also be shared with friends and the website also features a series of 15 second styling video shorts from emerging hairdressing talent sharing tips on how individual products can spruce up your style.

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